Little Paws
I wanted to do the branding of a small pet shop as a practice exercise. I started out with the shops branding with a logo. I ended up having 5 pages of logos in the end. After I chose a logo that I wanted to go with after multiple rouned of elimination I continued on to making stationary. once all that was done I made a branding guide book that the store could follow.
Store logo
Alternate logo